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cognitive dissonance
This term originates from social psychology and describes the internal tension that arises when an individual's actions clash with their beliefs. It is typically used in academic, psychological, or analytical contexts to explain why people rationalize their behavior or ignore contradictory evidence to reduce mental stress.
In common usage, it often carries a connotation of self-deception or denial. While it can be used formally in a clinical sense, it is frequently applied in social commentary to describe the hypocrisy of individuals or groups who maintain a positive self-image while engaging in contradictory practices.